Direct Deals is your answer to everything audio; everything visual; everything hi-tech and ‘happening’– and the real customer convenience - everything is always on sale at unbeatable low prices.

“We Beat Any Price” – Diane Bowran, CEO

Direct Deals broke into the South African market with an unmatched retail mission: to beat any price, and to provide unmatched service and people excellence while doing so. The company is headed up by maverick Retailer, Diane Bowran, who is renowned for spearheading the success of previous electronics corporations. Together with her team, Bowran has chosen to side with the South African consumer, placing people, passion and budget-beating prices at the pinnacle of the Direct Deals’ ethos.

“Saving is at the heart of everything we do"

“Service excellence is not just an offering, it’s at the heart of who we are; and helping our customers save their hard-earned cash is the best part of what we do."

Direct Deals specializes in Panel Televisions, carrying a large range of LCD’s, LED’s and Plasmas while hosting a digital buffet of the world’s latest and greatest electronic fascinations, at the lowest prices. An extensive product line is always on offer, ranging from large electronic goods, like Home Theatre Systems to more compact electronics like Mp3 Players, Ipods, docking stations and zooped-up car audio systems, right through to Play Station sets, digital cameras, Laptops, as well as those white appliance must-haves like kettles, irons, microwaves and toasters.

“We deal direct, so we can sell direct“

Direct Deals is taking a stand against the inflated prices of electronic goods. As an aggressive retailer, the company is determined to make the nice-to-have luxuries and must-have necessities affordable for the South African consumer. The opportunity to import leading brand names at realistic prices was not to be missed and as a result, Direct Deals is now able to pass these savings onto the customer, everyday, all day.

For the best electronic brands at never-before seen prices, make Direct Deals your first stop on the retail hop. Your budget depends on it!

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Direct Deals brings you the best in electronic products, prices and service.